Values...

The next session was about ‘Values’. Sadly I was unable to attend this session due to illness so I conducted my own research the subject of values.’ Value is a concept that describes the beliefs of an individual or culture’ (selfgrowth 2009). We all have values this helps us in deciding how we feel about something and how we wish to act upon it. Many people have their own views that they sometimes can’t explain why, it may just feel right to them, for example people may value

the way they live and seek better ways to do so. Yet others may have their values forced on them from birth of by the families another example would be religion, as many don’t have the choice to choose their religion if any.

But there is a useful piece of information I stumbled across when reading, which state how marketing students are told the ‘the goal of marketing is to satisfy consumers needs’ but this theory is irrelevant unless ‘we can discover what those needs are and why’. (Soloman 3rd edition)










Now I will look at a model by a theorist named Abraham Maslow and his ‘Maslow Hierarchy’ model. His model shows the ladder effect that a person takes when making a purchase. Firstly, a person recognises what they need, for example a new car. The second stage will involve them looking for safety within the car and its protection that it can give in an accident. The 3rd stage belongingness and love, they will maybe by the car for some1 they love or the buying decision will be made with the thoughts of another person’s influence, perhaps of a girlfriend or boyfriend. The 4th stage is that of esteem, being proud of one ’s self for buying the car and feeling as if they have accomplished something. And finally is the 5th stage Self actualization is the overall achievement and the person has now achieved his needs.
The use of a this model helps a person to achieve there goals or there values.







References
http://www.selfgrowth.com/articles/Definition_Personal_Values.html
Soloman 3rd Edition, pg 90,