Generational Marketing
For this session we delved in to the ins and outs of generational marketing. Over the years generations morals and outlook on life has changed drematically, and this is very important to marketers of the world to keep upto date with if they wish to market to the correct target.
The Different types of generations are,
• Pre-school
• Children
• Tweens
• Teens
• Generation Y
• Generation X
• Baby Boomers (Young)
• Baby Boomers (Old)
• Grey £
Within theses group now comes the term of sub cultures that can change which where people fall dependent on there age. For example a teenagers spends the same if not more than the other geneation. This has changed because the familile values have changed. They are willing to give there child pocket money and more expenses. In the late 1800’s children were not offered this luxury. So as you can see the use of subcultures can effect the main generation groups.
We were then asked to split into groups of 4 and given a generation at random. We were given teens. Teens are aged between 15 -18. We chose a few pictures and advertisments that help represent this generation. Here are a few examples...
The teens are massivly influenced by there parent and what they have been brought up with, so marketers see the teens branching off slightly and seeking new products or brands. The see teens as very influencial and see this as an opportunity.
For this session we delved in to the ins and outs of generational marketing. Over the years generations morals and outlook on life has changed drematically, and this is very important to marketers of the world to keep upto date with if they wish to market to the correct target.
The Different types of generations are,
• Pre-school
• Children
• Tweens
• Teens
• Generation Y
• Generation X
• Baby Boomers (Young)
• Baby Boomers (Old)
• Grey £
Within theses group now comes the term of sub cultures that can change which where people fall dependent on there age. For example a teenagers spends the same if not more than the other geneation. This has changed because the familile values have changed. They are willing to give there child pocket money and more expenses. In the late 1800’s children were not offered this luxury. So as you can see the use of subcultures can effect the main generation groups.
We were then asked to split into groups of 4 and given a generation at random. We were given teens. Teens are aged between 15 -18. We chose a few pictures and advertisments that help represent this generation. Here are a few examples...
The teens are massivly influenced by there parent and what they have been brought up with, so marketers see the teens branching off slightly and seeking new products or brands. The see teens as very influencial and see this as an opportunity.
No comments:
Post a Comment