Groups...

A group consists of a number of people who have similar interests, surroundings, and values. Depending on a these can determine what groups people belong too to the marketing world. This is a very useful tool the marketers need to be aware of as to which group they are aiming the campaigns or products at. A VERY good example of a ‘group’ is that which has plagued our society for many years now, this self imaged, fine outstanding members of society are that which we all know too well, is the chav. The term ‘chav’ has no technical definition, but the best definitions that I have herd for the word chav, is that it means ‘council house and violent’. The term chav it is a tag given to them by society for there anti social, rude, violent and troublesome behaviour. Here are afew pictures of these fine specimines...

As you can see not the most delightful creatures are they....
As you can see there use of burberry came asa surprise to everyone, but most of all burberry. There high fashion stipped design was picked up by chavs buying cheap knock-offs and this action caused burberry to take a heavy blow and drop this particular design for the time being. There are more social groups to use as an example such as the term ‘goth’ is used to describe a group of people who listen to heavy metal and wear all black, usually will crosses and white faces.#
Loooking at groups from a marketing prospective, here are a group of commercials that are targeted at different groups.

http://www.youtube.com/watch?v=uvpm2bOz6Xs
http://www.youtube.com/watch?v=HKV0QuQsonk
http://www.youtube.com/watch?v=UFYWtGO3Fkw

Here is a graph that shows the many different types of groups that a person can belong to. If a marketing company knows the type of group to aim for then they are able narrow down certain aspects to product a successful product.