Marketing to children
For this session we looked at advertising to children. Children play a huge part in the marketing world. If the advertisers are able to target the young childen then the child is more than likely to grow up with this product and then teach others around them and hopefully stay loyal to the brand or product.
We then took a quick look into the differences between the Victorian Times compared with the 21st Century. In Victorian Times the more children you had the more of an income. Children were seen and not herd.
Were as compared with how a child are viewed now in the 21st Century is a very different picture altogether.
We were asked to create a thought bubble on a large piece of paper with the question ‘ Little Princess? Why?’ inside. From this question we had to give our own thoughts and views as to why and how we fill this has changed over time.
As you can see from this picture that the reason we felt that children were being spoilt was that the overall apperance and how well of the child appeared would help increase there social status.
With the use of the term KGOY (kids getting older younger) they are exposed to older programming on television and more advertisements aaround them. With kids getting older younger they are easily influenced and if a marketing campaign aims for children they have a strong chance of the child growing up with there brand or product.
There are many problems that can arise when marketing to children @children tend to accept what they see on television as real, they do not necessarily understand the persuasive intent of commercials’ (Solomom 3rd Edition pg.418)
For this session we looked at advertising to children. Children play a huge part in the marketing world. If the advertisers are able to target the young childen then the child is more than likely to grow up with this product and then teach others around them and hopefully stay loyal to the brand or product.
We then took a quick look into the differences between the Victorian Times compared with the 21st Century. In Victorian Times the more children you had the more of an income. Children were seen and not herd.
Were as compared with how a child are viewed now in the 21st Century is a very different picture altogether.
We were asked to create a thought bubble on a large piece of paper with the question ‘ Little Princess? Why?’ inside. From this question we had to give our own thoughts and views as to why and how we fill this has changed over time.
As you can see from this picture that the reason we felt that children were being spoilt was that the overall apperance and how well of the child appeared would help increase there social status.
With the use of the term KGOY (kids getting older younger) they are exposed to older programming on television and more advertisements aaround them. With kids getting older younger they are easily influenced and if a marketing campaign aims for children they have a strong chance of the child growing up with there brand or product.
There are many problems that can arise when marketing to children @children tend to accept what they see on television as real, they do not necessarily understand the persuasive intent of commercials’ (Solomom 3rd Edition pg.418)
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