Gender

This session looked at a very interesting subjects....Gender.
Looking at how each gender responds to certain thing in different situations.
My lecturer then played us a short clip. Afew second we were asked to say the ones that stood out to us. My memory was ok but the one advert that stood out to me and only me was the pasta suce advert. This clearly shows that my brain is more aware of food when I see it (this is VERY true). My score showed that I was aware of all the ones I was supposed to see, but the advert that the class felt strongest with is the was a Nivea for Men advert. The advert is a bold, simple and basic.





When advertising to a man they’re brains only able to pick up simple and bold adverts. They showed less interest in the adverts that had more of a intricate hidden message. These adverts are more suited for a women’s mind.
We were all asked to participate in a short online test to determine if our brains thought more like a male or a female.
Here is the link so u can have a quick go yourselves!
– www.bbc.co.uk/science/humanbody/mind/
Thankfully I came out with the mind of a woman, that’s always a good thing!


Next take afew miniutess to look at this picture, just a few second..........









Now what stood out to you? The chair, painting, desk or that one of the laps was switched on?
Men were proved to notice larger objects such as the desk, painting, chair and carpet. And the women noticed things such as the fireplace, the phone on the table, the flowers in the centre of the room and much more!

Here are afew examples of advertisements aimed at men and women. Firstly the men,



I found these to as they both were aimed at selling to the consumers skin. The mens advert is somewhat abit much, its for a fragrance but the man in the picture is flexing his arms. This advert appears unrealistic to me. Where as the female advert is a picture of a natural women, and the product is about looking after your skin and wellbeing. A very positive and feel good advert.

The strategy of marketing to different genders can be the difference between a product or brands success or comlete failure. For example the idea of creating pinf and blue clothes for babies. This has created a divide in there clothing sales, sales for boys and sales for girls.
Yet some marketing can be blurred as to which gender they are trying to aim for, in some cases both. An example of the would be the popular jean brand Wrangler. In the 80’s wrangler launched a european campaign with wild west values, but before this wrangler launched a similar campaign of a using a female supermodel, the campaign of the using the female super model made their sales of jeans to women ‘Grow 400 percent but put men off their brand’ (Soloman 2006).