Friday, April 30, 2010

Enterprise Week



For this Blog I was unable to attend a very key part for my course. In November our university held a special week called, Enterprise Week. This consisted of stand around the uni and activities for the students to participate in. The most impportant part of the week was the discussion panel. This consisted of very important compannies visiting and taking part in a discusison board, theses comanies were
• Milward Brown
• Mediacom
• Burson Marstelle
• Billets
Sadly I missed the opportunity so for this blog I will research two of the companies that I can hopefully be apart of someday.
Milward Brown is A Marketing and PR company that was founded in 1973, it is a part of Kantar, the information and consultancy division of WPP. Here are afew interesting Facts about the company,
• 78 offices in 51 countries
• Over 1,000 brand sales modeled
• 11 years of Digital experience
• Specialist practices for mobile, gaming and social media
• 100 mobile research studies conducted
• Over 4,400 separate BrandZ™ studies completed
• BrandZ Top 100 Most Valuable Brands ranking released annually in April
• More than 5,300 BrandDynamics™ projects covering over 45,000 brands
• 65,000 Link™ copytests conducted
After studying there website Millward brown is a very well established and successful company. With Milward Brown having expanded there company over to 51 countries. They are able to gather information from the market on such a large scale that there knowledge of how there campaigns, products or brands will be received successfully.

Another Company that was at Enterprise Week was Mediacom. Here are afew facts abotu Mediacom..
• One of the worlds largest media communications agency networks
• Leading Communications Agency in the Age of Dialogue
Although Medicom has less to say about there statistics it has a very impressionable website with much information of the goals and ambitions.

Although I missed Enterprise I have possibly found where I wish to apply for an internship. Out of the the two companies I would choosa Mediscom, theoverall approach and use of language has more appeal to me and I feel that I would possibly be a valuable asset to there fast moving company. For more information check out there websites at...

http://www.millwardbrown.com/Home.aspx

http://mediacomuk.com/

No comments:

Post a Comment