Social class
Our session began with discussion of social class. ‘Status hierarchy in which individuals and groups are classified on the basis of esteem and prestige acquired mainly through economic success and accumulation of wealth’ http://www.businessdictionary.com/definition/social-class.html Social class plays a very important role, as a person’s social class can determine the brand, product or service that they may purchase. There are four categories in the social class status,

1. Upper Class
2. Middle Class
3. Working Class
4. Lower Class


Here are two short YouTube clips that help give a comedic view the social class terms;

http://www.youtube.com/watch?v=gZ9CxInz23Q
http://www.youtube.com/watch?v=1mYY1QGK0jQ&feature=related

From these clips it’s easy to see how the views on class have changed over the years. To help define who belongs to which social class, these terms were created to help measure social class.
A, B, C1, C2, D, E
A-Upper Middle Class
B-Middle Class
C1-Lower Middle Class
C2- Skilled Working Class
D-Working Class
E-Lower Class
A number of things can determine what social group a person belongs to. For example a Plumber who has his own will be a C2. And a person with no job or very little income and make a person E class.
In earlier years a person who was wealth was seen as upper class have, but in today’s society a person could have a physically demanding job, and earn allot of money.






A persons social class can influence a persons bying habits. For instance person may but expensive clothes if they feel that they belong to a high social status, even if they may appear to be of a lower status.
Marketers us the consumers craving for a higher soicial status to influence thei brand or product. Consumer will by product that look expersive, classy and sometimes abit extravagent, as long as its just within there price range.