Our Second Session is based on perception. Perception is to obtain knowledge through our senses, sight, sound, touch, taste and smell.
Through the perceptual process knowledge is gained about elements of the environment and our surroundings. Perception is critical to use as it creates experiences and allows us to interact with the environment.
The perceptual process is a sequence of steps that allows us to respond with an action, beginning with the environmental or attended stimulus that leads to our perception and response to the stimulus.
Through the paint task we were requested to create names for a paint chart. Our target audience to base the names on was 8years and under.
Here is our chart, plus the names we chose based n our perception on 8year olds and under…
Through the perceptual process knowledge is gained about elements of the environment and our surroundings. Perception is critical to use as it creates experiences and allows us to interact with the environment.
The perceptual process is a sequence of steps that allows us to respond with an action, beginning with the environmental or attended stimulus that leads to our perception and response to the stimulus.
Through the paint task we were requested to create names for a paint chart. Our target audience to base the names on was 8years and under.
Here is our chart, plus the names we chose based n our perception on 8year olds and under…
The colours names we chose show that our perception skills of 8years olds and under are clear and relate to children of this age group.
Using there perception skills advertisers appeal to consumers 5 senses through a variety of advertisements.
The M&S commercial for example. The commercial has a women’s voice, softly describing the food, along side the warming, enticing music playing in the background. These parts of the commercial are aimed at the audio senses. And finally the visual and smell sense. The food is the main point of this commercial, they have made there food look fresh, and as if it’s just been made to serve, with the steam and juices from the food flowing through out.
The M&S Commercial..
For Advertisers to be successful they must appeal to all 5 senses if it is to catch consumers interest on the product.
Here are some useful links on the perceptual process and 5 senses...
Great links - good job!
ReplyDelete